1980’s – Where it all began
This is our founder and CEO, Guka, with his mum and inspiration, Nina.
Nina started experimenting with fruit & veg smoothies during her pregnancy when doctors found she was suffering from an iron deficiency and suggested she juice spinach and apples to increase her iron levels naturally. She started experimenting with fruit and veg combinations and loved the results so much she brought Guka and his two sisters up drinking her smoothies (which also proved a great way to get her kids to drink their greens!)
2013 – Savsé Smoothies was born
Skip forwards almost 30 years and Guka’s still drinking homemade fruit & veg smoothies, but life has become increasingly busy, making it harder to maintain a healthy diet. Frustrated to find that the only smoothies available in shops were heat pasteurised and full of sugar, Guka decided it was time for a change. He was determined to find a way of creating something as good as his mother’s homemade smoothies but in a more convenient form. Savsé Smoothies was born.
Why can’t babies have access to real food too?
“Refusing to feed my child pasteurised product, I wanted to push boundaries and create the freshest baby food possible. After all, real food isn’t just for adults.” (Guka, My First Savsé Founder and CEO)
With Guka and his Fiancé soon to become parents themselves, they wanted to ensure they could provide their baby with the most nutritious food possible – giving their child the very best chance of a healthy upbringing, and starting good habits early. With limited time in the day to cook all meals from scratch, but the refusal to give their child pasteurised produce, Guka quickly became aware of the lack of options available in the UK that were nutritious, convenient and, importantly, delicious.
In 2017 My First Savsé was born
And so the next stage of Savsé’s journey began – creating Europe’s first ever cold-pressed baby food to ensure both Guka’s own child and many others could have the very best, whether at home or on-the-go.View range